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GA4 will start reducing this reliance on cookies to record certain events across platforms/devices by using machine learning to 'fill in the gaps' where user consent is not given for tracking, making it more stable to industry changes and preventing future gaps in your data. You can set up a GA4 property if you have an app, a website or both - it's recommended you set up a GA4 account alongside existing GA accounts if you have them, giving you time to collect data in GA4 without losing any data currently held in your GA accounts.With the introduction of GDPR, websites require users to consent to cookies to track website performance.

If you previously had a Firebase Analytics account (for apps), this will have been automatically upgraded to GA4.From now, any new Google Analytics accounts will be GA4, with old versions of GA, called Universal Analytics, eventually being depreciated. All Universal Analytics (UA) properties can be 'upgraded' to GA4, meaning a new Analytics property will be created for collecting the new data and your current GA account will not be affected.

GA4 is the new name for the beta reporting platform App & Web and has been renamed for clarity. GA4 is the latest version of Google Analytics (GA) that combines data from both apps and websites. Genre: eLearning | Language: English | Duration: 18 Lectures ( 1h 18m ) | Size: 569 MBĪny one with the laptop and internet connectionĪnyone interested in learning google analytics

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